Year:
2022

Client:
Hochschule Niederrhein

Team:
v a & p (Concept & Strategy, Edit)
Kevin Mohr (DoP, Edit)
Malte Brinkmann (AC1)
Claudia Astorino (Hair & Make-up)
Jasmin Zelenko (Hair & Make-up)

Young high school graduates are under a lot of pressure. At this stage in their lives, they decide where and how their next major phase in life will take place. Do I want to study? What am I studying? Where do I study?

Generation Z in particular, in search of security, wants to know that they will be well taken care of in their education. In keeping with the style of the most widely used social media platforms, we present the Niederrhein University of Applied Sciences as a close and sympathetic place to study. To do this, we use unscripted interviews with real students from all departments.

Instead of a single image film, which is used to advertise at trade fairs as in the past, 27 clips in story/reel format address the target group in an interest-specific way.