Year:
2020

Agency:
Havas Düsseldorf

Team:
Daniel Azar

Award:
Cannes Young Lions 2020 – Winner

The United Nations World Food Programme provides food to more than 100 million people worldwide, who suffer from hunger. To raise awareness for their important work, we created an campaign based on the Cannes Young Lions briefing. We highlighted the fact that 1/3 of all ever produced food goes to trash. To educate people, we created an individualized set of dishes with 1/3 of content missing.

By partnering up with IKEA we can reach a lot of people on the whole world. And to collect money for the NGO, 1/3 of the prize is donated to the WFP. In addition restaurants serving their food on our plates are giving you the option to raise your bill by 1/3.