Year:
2019

Agency:
Havas Düsseldorf

Team:
Eric Schoeffler, Guido Eichhoff, Karsten Brommenschenkel, Marc Schellenberg, Adrian Warren, Albert Memet, Jessica Jobs, Petra Rauschenbach, Veronika Funken, Nadine Baltes, Marcelo Alves, Vivien Brauns

Used media:
TV, YouTube Bumper, OOH, Instagram, Giphy, Website

Justdiggit is the simple answer to the complex problem of global warming. By digging bunds in the dry areas in Africa rainwater gets collected and plants start to grow again. It just needs a shovel.

We developed the German Launch campaign. The famous Fanta Vier rap crew member Thomas D served as an ambassador. German TV channels like N-TV, ProSieben Maxx, Welt and Sixx broadcasted our spots pro bono. The OOH motives have been published in the whole country. Additionally we created assets for Social Media, GIF and the german website justdiggit.de.